Fake Business Reviews Hurt Everyone

Have you ever looked online for reviews of a product or service in which you were interested? The internet can be a great source of information when it comes to finding out about the quality of a service or product before you make the purchase. This is especially helpful if it is a major purchase. What is not so helpful is not knowing if you can trust all the reviews. If you see several positive reviews, you don’t know if they are genuine. They could just be family and friends of the business owner who have been asked to kindly post positive reviews of their products or services. On the flip side, if you see several negative reviews, you can’t be sure they weren’t left by competitors instead of genuinely unhappy customers. fakereviews3

When you make a purchase or contract for services based on positive reviews, you expect a certain amount of quality. So, for those of you who are willing to leave fake positive reviews, how would you feel if your mother or grandmother used a plumbing service, for example, based on the positive reviews from supposedly happy customers only to find the services were less than satisfactory? I’m sure you would be angry as would your mother or grandmother or any other friend or relative in that situation. fakereviews2

Because you can’t always trust online reviews, positive or negative, it is best to talk to other people who have used the product or service. This is especially helpful if you live in a small town where word of mouth gets around and is considered the most valuable strategy for customer satisfaction, retention, and referrals. However, for products or services that are offered in large cities or all over the country, word of mouth may not be possible. My best advice in getting around this problem is to do your research. Read a company’s testimonials. If you are still not comfortable then you should ask the company representative for references of actual past customers who you can call. If they are unable to provide you with references that can attest to their superior products or services, then it may be time to move on.